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‘Spain and Britain created tourism – now we must invent sustainable tourism’

Destinations
Ilaria Grasso Macola
19 April 2024

Spain’s second sustainability day brought some less commonly discussed sustainable and responsible tourism issues to the fore – TTG’s Ilaria Grasso Macola was there to find out how the two countries can continue working together to forge an even deeper, more meaningful relationship.

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The conference centred around three sessions on the circular economy, biodiversity and accessibility

Albeit softly spoken, the Spanish Tourist Office’s UK director Manuel Butler had a strong, steely message for the UK travel trade at Spain’s second annual sustainability day on Wednesday (17 April).

“Tourism was invented by the Spaniards and the Brits together – now it’s time we invented sustainable tourism,” Butler told TTG.