It’s important to note many of the issues perceived to be caused by travel and tourism are in fact caused by other factors – travel is not always the main contributing factor.
There is also a trend towards tourism being labelled as "bad"; at Pata, the Pacific Asia Travel Association, we’re encouraging our members to talk about tourism as being inherently positive, to emphasise the good tourism does and the positive change that is happening.
Yes, overtourism exists. And no, we are not a perfect industry, but there is great progress being made, which I don’t believe is getting the recognition it deserves.
