After burnishing its sustainability credentials by securing B Corp certification, adventure specialist Wild Frontiers is turning its focus to selling more trips through agents.
Wild Frontiers offers adventures to far-flung landscapes like Pakistan's Hunza Valley (Credit: Wild Frontiers)
The London-based operator was founded by travel writer Jonny Bealby in 1998 following a trip to a remote area of Pakistan, and specialises in small-group tours and tailor-made itineraries to “off-the-beaten-track” destinations like Pakistan, Georgia and the Silk Road countries of central Asia.
Nardia Sullivan, head of sustainability at the company, tells TTG Wild Frontiers has “always had responsible travel at the core of the business”.
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