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Who owns the beaches? How agents can help their clients be part of the solution

Opinion
Rob Perkins
18 August 2026

From Albania to Jamaica, Indonesia to Mexico, local communities are losing access to their public beaches as they are blocked off by tourism developments. As anger mounts, tourists are likely to encounter protests in popular destinations. But rather than encouraging people to go elsewhere, Responsible Travel’s Rob Perkins believes travel agents can use their trusted role to advise and guide their clients towards accommodations that don’t contribute to the problem.

Himare town on Albania's Ionian coastline
iStock / Jana_Janina

Himare town on Albania's Ionian coastline

The Albanian Riviera is one of Europe’s fastest-growing destinations, with around three million people visiting its white sand beaches, wetlands and forests in 2024.

But recently, tourists have been affected by growing controversy around the development of a luxury resort on Albania's biodiverse Sazan Island, threatening the habitats of flamingos, sea turtles, seals and Dalmatian pelicans.

When developers erected fences blocking off access to public beaches in protected areas, protests intensified, leading to a rise in hotel cancellations.