Writing for TTG ahead of World Tourism Day (27 September), Responsible Travel founder and executive chair Justin Francis OBE highlights four challenges the industry must face up to now – and offers four causes for optimism.
Justin Francis is the co-founder and executive chair of Responsible Travel (Credit: Responsible Travel)
Our industry has changed significantly in the 25 years I’ve worked in it. And we’re operating in a global landscape which looks different even from a year ago – one that is more fractured and less stable.
Tourism has four key challenges to respond to:
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