Advertising

Abta urges public to 'book with confidence' despite Brexit uncertainty

Association has launched new radio and Facebook advertising campaigns in the lead-up to March 29, with the UK’s future in the union still in question

MSC turns to TV to ‘increase visibility’

MSC Cruises will debut its first UK TV campaign on New Year’s Day, three months before it launches new ship Bellissima in Southampton

Tui brand awareness ‘same level as Thomson’

Brand awareness for Tui is at “market-leading levels” one year on from its rebrand from Thomson, its chief marketing officer for the UK and Ireland has revealed

Norwegian Cruise Line to launch four-week TV ad campaign

The line will make its TV debut on Friday targeting new-to-cruise holidaymakers

Tourism Thailand partners with tour ops for new TV ad campaign

Thomas Cook, Kuoni, Flight Centre and British Airways Holidays have all come on board

Tui advert for ‘summer holiday’ travel in October banned

Summer’s over by October, the Advertising Standards Authority has ruled

On the Beach rapped over 'misleading' savings claims in poster ads

The Advertising Standards Authority has ordered the OTA to reconsider its methodology and ensure the posters do not appear in the same form again

Lastminute.com launches new microsite tool ContentHUB

The CMS allows digital marketers to quickly and easily created dedicated microsites for key content, complete with in-built advertising, SEO and mobile optimisation

Excite's 'Where do you want to go?'

Fourth store for Savvi as agency expands

Savvi Travel aims to remain in expansion mode after announcing plans to open a fourth high street store

CIM event takes pulse of travel marketing

Cim Travel Group’s annual Question Time event will return on January 29 in a new guise, featuring an expert panel of speakers who will debate and discuss the challenges facing the marketing and advertising of travel to consumers

Amadeus enters the advertising arena

Amadeus has launched a new advertising platform for the UK, offering travel companies a “safe environment” in which to promote their product

Local focus for new TV travel show

An industry stalwart is preparing to launch a “never before seen” opportunity for smaller travel companies to advertise on TV

Virgin’s live TV long-haul push

Virgin Holidays hopes to convince Brexit-weary consumers that long-haul holidays are still within reach, as it launches the world’s first live-streamed TV advert

Relaxation of ad rules for travel is 'common sense'

Experts have welcomed a relaxation of rules from the Advertising Standards Authority (ASA) addressing fluid pricing by agents – changes that are “30 years” overdue, according to one commentator

Meet the TTG team 2016

Take a look behind the scenes at TTG Towers and meet some of our newer team members

Marketing: Adopt the personal approach, advises Kuoni expert

Steven Seddon, head of marketing and digital at Kuoni, tells Katherine Lawrey why the best approach to marketing is a customer-focused one