The new advertisement focuses on family holidays and features imagery of the destinations that Royal’s ships visit, such as Alaska, the Caribbean, Europe, Asia and the line’s private island, Perfect Day at CocoCay.
The two-month campaign will see the advert shown across mainstream UK channels around a range of shows such as The Great British Bake Off on Channel 4 and Premier League football matches on Sky Sports.
Ben Bouldin, vice president EMEA for Royal Caribbean International, said: "This will be the first time here in the UK that we are using a global creative and we are going big.
"We are investing more heavily prior to Christmas than we have previously invested in the January to March peak wave seasons. In doing this we aim to stimulate the market early, reminding our guests that epic holidays await."
