InterContinental is to open its first hotel in the country in Spring 2022 in Rabat, while Club Med is to open an eco-resort in Essaouira in 2024.

Fairmont Hotels and Resorts launches one property later this year and another in 2022, and Radisson has announced seven new properties in the country.

Morocco’s UK market is also set to get a boost from extra airlift this winter, namely Ryanair from Edinburgh to Marrakech, and easyJet from Glasgow and Luton to Agadir.

Local destination management company, Travel Link Morocco, told TTG that international business looks strong for 2022. “We feel confident because we can see the numbers increasing,” said Othman Nait, CEO. “It is people asking about Morocco, and those queries are converting into bookings.”

Nait added: “People are willing to travel to Morocco due to the successful rollout of our vaccination programme and its closeness to Europe. Some are not ready for long haul flights yet.”