Three new TV ads will debut on Monday (26 August) and will run during primetime slots and shows such as ITV’s Coronation Street and Channel 5’s Ashes highlights.

The ads will variously target young couples, couples and families, and are part of a wider integrated campaign supported by radio, digital, public and social media efforts.

Shot in the Algarve, the ads feature some of the operator’s most popular hotels and resorts, including Tivoli Marina Vilamoura, Cascade Wellness and Lifestyle Resort and Eden Resort.

They also highlight accommodation from the operator’s Indulgent Escapes brand, including Anantara Vilamoura Resort and Pine Cliffs Hotel; A Luxury Collection Resort.

Each advert focuses on the key experiences of holidaying with Jet2.com and Jet2holidays including enjoying the pool, sunshine, excursions and dining out, accompanied by the operator’s now signature soundtrack, Jess Glynne’s Hold My Hand.

Gavin Forth, Jet2.com and Jet2holidays marketing director, said: “As we come to the end of another busy summer period, this fantastic campaign will really inspire holidaymakers to plan their next trip with Jet2.com and Jet2holidays. The new campaign captures the spirit of our award-winning airline and package holiday business, demonstrating the VIP experience that customers enjoy when travelling with us.

“Incorporating our famous friendly service and showcasing the memories that can only be created by enjoying quality time together on holiday, this latest evolution of our ‘Hold My Hand’ concept demonstrates the many factors that have driven the continued success of Jet2holidays.”