The association has launched a new commercial radio ad campaign, and a new wave of digital advertising on Facebook.
Its aim is to tell the travelling public they can book confidently whether or not there is a Brexit deal.
The ads debuted on Heart and Classic on Sunday (March 17).
Abta says its most recent week-long Facebook advertising campaign reached nearly a million people, with 55,000 navigating through to its Brexit advice page.
The move follows a tumultuous week in the House of Commons where MPs first voted down Theresa May’s revised withdrawal agreement, then ruled out a no-deal Brexit in any circumstance, albeit not a legally binding vote, and then voted to pursue an extension of Britain’s current March 29 withdrawal deal.
Any extension is subject to agreement by all 27 other EU member states. If there is no consensus, the UK will still leave the EU on March 29 without a deal.
It comes after the European Parliament voted in favour of a reciprocal aviation agreement that will maintain flights between the UK and the EU in any Brexit eventuality, including allowing UK-based carriers to fly over EU airspace and make stops in EU countries.
The European Council is expected to rubber-stamp the new legislation, which also removes the EU’s proposed cap on UK-EU flights at summer 2018 levels.
“It has been another week of high stakes votes on Brexit,” said Abta chief executive Mark Tanzer.
“There still isn’t any certainty as to what will happen with Brexit, so travel businesses need to continue to prepare for any eventuality – including a no-deal scenario.
“It’s also important we all continue to make customers aware of any actions they may need to take, such as renewing passports and applying for international driving permits, if relevant.
"Abta has advice and materials to help members do this, including information on passports, which we know is a common question from customers.”
Tanzer added Abta was continuing to lobby the government to highlight issues of vital importance to the travel industry. It has also published a new Foreign Office toolkit in its Brexit guidance.
“Just last week we convened a meeting between the Department of Transport and coach operators, and next week we will be speaking to officials in Brussels,” said Tanzer.
