Hello! You are viewing your 1 free guest article this week

Please log in or join now for free, immediate and unlimited access to our award-winning online content. Find out more...

Join us
Already a member? Log in here

Travel industry news

12 Sep 2018

BY James Chapple


Norwegian Cruise Line to launch four-week TV ad campaign

Norwegian Cruise Line will launch its first ever TV ad campaign this week, targeting new-to-cruise holidaymakers.

Norwegian Ad.jpg

Norwegian Cruise Line to launch four-week TV ad campaign

The line will make its TV debut on Friday (September 14) as part of a four-week stint, accompanied by a seven-week radio campaign.

Boss Nick Wilkinson said the aim was to “target those who may not have considered cruising before”.

The TV ads will be broadcast regionally on ITV1 across the Granada, Midlands, Borders and Scotland areas, and nationally on ITV3 and ITV4.

Its 30-second ads champion the line’s “feel free” ethos, highlighting the largest racetrack at sea, its award-winning entertaining, eating and drinking options and just some of its calls and experiences such as whale watching in Alaska.

NCL’s TV ad campaign will run until October 12.

In addition, a seven-week radio campaign got under way on September 8 and runs until October 31 across Heart Scotland, Clyde 1 in Glasgow and Edinburgh, and Heart North West in Granada.

Wilkinson, NCL vice-president and managing director UK and Ireland, said: “The Norwegian brand resonates highly in the UK, passengers love the freedom and flexibility on board and the opportunity to tailor their holiday on their own terms.

“Our aim is to target those who may not have considered cruising before and showcase the amazing offerings on board, and the stunning destinations we visit.”

TTG New to Cruise Festival

Do you want to sell cruise but don’t know where to start? Are you keen to grab a slice of the most exciting sector in travel? Join the TTG New to Cruise Festival, aimed at new to cruise agents, providing them with the tools, education, knowledge and inspiration to start selling and marketing cruise holidays. Apply for a place today.

Add New Comment
Please sign in to comment.
Show me more

Follow Us

TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: New Bridge Street House, 30-34 New Bridge Street, London EC4V 6BJ
Scroll To Top