TV Response claims to "revolutionise" the cost of direct response television advertising and make it a feasible alternative to Google’s “Pay Per Click” adverts.
The agency was formed by a group of specialists and will be a division of The Content Gym, which is financially back by chair and investor Endacott and run by managing director Paul Edwards.
Endacott said: "Many business sectors are now looking for alternatives to the very expensive Google customer acquisition route.
