The trade-only operators saw "double- digit percentage growth" in the number of home-based agents they do business with year-on-year, prompting the creation of the team – which is part of a three-year company-wide strategic plan.
Speaking to TTG at the brands’ Agent Recognition Awards, managing director Lisa McAuley said the plan, developed by sales director Nick Hughes, was originally due to launch mid-next year, but had been fast-tracked after Thomas Cook’s failure in September.