A third of agents that have traditionally worked with dnata’s Travel 2 brand have been migrated to sister brand Gold Medal, with Travel 2 set to be wound down over the coming months.
Parent dnata Travel Group announced plans in July to merge the two operations under the Gold Medal brand, while retaining sub-brands Pure Luxury, Cruise Plus, and Incredible Journeys.
Teams will be centralised in dnata’s Leyland office, with a number of homeworking roles created in Glasgow – where Travel 2’s HQ is set to be closed.
Late last week, a series of briefings were held with staff across both brands upon completion of a lengthy consultation process, with Gold Medal managing director Lisa McAuley stressing that despite the upheaval, Gold Medal would leverage the two brands’ 80 years of combined travel expertise to deliver a "best-in-class" B2B offering.