The response our brands have experienced underlines that there is significant pent-up demand and consumers are desperate to book. Enquiries for overseas holidays, particularly to Greece, Turkey and Dubai, doubled overnight across our brands compared to the same day last week – although travellers do seem to be taking a fairly cautious approach and favouring departures from August onwards.
But now we have a potential timescale to work with, we need to set aside the febrile speculation of the last few weeks and really think about the questions that remain.
