While we have weathered our fair share of turbulent times over the past decade, it’s also worth remembering some of the highlights that showcase just how incredibly resilient our sector is and how far we’ve come. Not least the advances in technology that have enabled us to improve our product and services and, in turn, customer relations and – ultimately – the bottom line.
Let’s not forget this is the decade that gave us Instagram (how many of us can now imagine a world without social media?), saw London showcase the UK in its best possible light by hosting the Olympics, and heralded a much-needed heightened awareness of responsible tourism.