Gold Medal sees 2022 sales triple

The majority of departures are for Q1 of 2022, although sales into peak school holiday dates are starting to increase too for May and October half-terms and summer.

The most popular destination by room nights is Florida, followed by the Maldives, Australia, Barbados and New York.

The operator is also seeing increased demand for destinations that wouldn’t have previously booked as far out, including New Zealand, Hong Kong, Bali, Mauritius and the Dominican Republic.

Nick Hughes, sales director – tour operating B2B, Gold Medal, said: “With advanced forward bookings now accounting for 20% of our current sales, and tripling in the last month, it’s clear agents are getting more customers enquiring about their options for when they feel more comfortable to travel.

“We’ve had 2022 on sale for a long time now, and can even price ahead to 2023 if needed, so agents can be confident they can promote and sell holidays that far out in the knowledge that we’ll be able to help. We have fantastic deals and offers available, which we’re actively promoting through our social media and email communications.”