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Advantage to steel members for post-Covid booking landscape

Operators
James Chapple
18 February 2021

The Advantage Travel Partnership has launched a new campaign designed to help its members get ready for the post-Covid booking landscape and the new challenges selling travel will involve.

Advantage chief commercial officer Kelly Cookes said the organisation's focus 'remains fully on the success' of its members

Cookes: Members must embrace ‘modern retailing’

Starting next week, the campaign will involve agents contacting their loyal customers to remind them of the skills and experience their teams possess to help them navigate Covid-era travel.


Key to their message will be outlining the flexible booking options available through reputable travel providers, operators and cruise lines, whose trips bake in free financial protection.


Advantage is also teaming up with some of its key partners to host a series of webinars to ensure agents have the latest information on their flexible booking options and policies.