Agents calling Gold Medal will now hear the voice of The X-Factor guiding them through their call.
Peter Dickson was recruited by the operator as the voice behind its new-stop phone line (0800 014 7777) for the trade.
The line offers two different options; the first being for new bookings including Gold Medal, Pure Luxury, Cruise Plus, touring and Incredible Journeys and groups. The other option is for the customer service team including amendments, documentation and reduced mobility.
The operator has launched a Countdown to Christmas campaign with MGM Resorts, which will see it offering one agent a prize everyday between 10-23 December.
To win, agents must answer a question set on Gold Medal’s Facebook page at 10am each day posted by one of its trade partnership managers. Entries will close at 4pm that day, and the winner will be announced.
Prizes include a Fortnum & Mason hamper, Love2shop and Amazon vouchers and gift sets from Hotel Chocolat and The White Company. On the final day, a “showstopper” prize involving a trip “somewhere special” will be up for grabs.
Nick Hughes, Gold Medal sales director, said: “There’s no doubt it has been an incredibly difficult year for our industry and travel agents, so we are going to spread some Christmas cheer.
“Our Countdown to Christmas campaign is some fun that we think will give them something to look forward to as the festive period approaches. We’ve really valued the support of our agent partners during this exceptional year, and are looking forward to working even more closely with them in 2021.”