It is Peat's second promotion at the consortium, which he joined as commercial manager – cruise in April 2022. He stepped up to the role of senior commercial manager 18 months later in October 2023.
Advantage said his latest promotion recognised "the exceptional contribution" he has made "driving one of the partnership's fastest-growing business areas".
Commercial director John Sullivan said: "The cruise sector represents one of the most dynamic and rapidly expanding segments within our portfolio, and a market in which we remain steadfastly committed to achieving excellence and industry leadership.
