With TTG Media once again media partner, the full-day conference is aimed at tour operators, specialist travel agents, destinations and other suppliers looking to hear the latest trends and opportunities in experiential and responsible travel.
More than 160 travel industry delegates will hear from global leaders including Bruce Poon Tip, founder of G Adventures, who returns to the ATN stage this year to share insights on leadership, company culture and his concept of “communityship”.
Exclusive data gathered from attendees of the recent Adventure Travel Show will be presented, highlighting consumer intention and changing consumer trends for 2026.
Alex Narracott, co-founder of Much Better Adventures, will unveil a new AI-powered model to measure local economic impact and leakage at a trip level.
Guidance will be shared on creating and delivering responsible indigenous-led experiences, on tapping into the valuable US outbound market, and on staying ahead of digital marketing trends.
Additional sessions explore video content strategy, emerging adventure travel destinations, low-carbon and niche adventure trends, and risk management in an increasingly unstable global environment.
Two days prior to the conference, on 24 February, ATN Marketplace will see adventure travel suppliers and buyers brought together for pre-scheduled virtual meetings.
Pru Goudie, director of ATN, said: “After a sell-out event last year, I am incredibly excited for this year’s ATN conference, which has become a must-attend for all travel brands working in or looking to move into the adventure sector.
“With a stellar line-up of industry speakers set to share their expertise, and extensive opportunities for networking with a valuable audience of buyers and suppliers, there is no better event for those looking to maximise opportunities within the lucrative and fast-growing adventure travel market.”
Pippa Jacks, content and audience director at TTG Media, added: “Whether you’re an adventure operator looking to stay ahead of trends and growth strategies, or a specialist travel agency looking to better understand the market, there is no better forum than the ATN Conference.
"TTG Media is proud to support the event once again and we look forward to meeting partners old and new, and to share insight and takeaways from the day with our community.”
The conference runs from 10am - 5.30pm at St John’s in Waterloo, followed by a networking drinks reception from 5.30pm – 7.30pm.
Conference tickets are priced at £300 per person for ATN members and £395 for non-members, and can be purchased on the ATN website.
From ATN Conference 2025: 6 reasons adventure travel is set to reach new heights in 2025
