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Agents won't rush to promote or sell the Middle East despite 'game-changing' Foreign Office update

Agents
Dea Jusufi
22 June 2026

Travel agents won't rush to promote or sell the Middle East despite the Foreign Office's "game-changing" decision to ease its travel advice for several major destinations and transit hubs in the region, including the United Arab Emirates and Qatar.

Aito agents, operators and travel media at Saas-Fe, Switzerland
Aito

Aito agents spoke to TTG about the breakthrough news at the association's annual famference in Saas-Fe, Switzerland

Agents have told TTG that while the updated advice, which no longer advises against all but essential travel to a number of Middle East destinations, has transformed the outlook for many pre-existing forward bookings, the region had challenges to overcome before it could be properly considered fully back on the UK tourism map.

Sandra Mutter, owner of Dorridge-based Andara Travel, said: "It's a game-changer. We were struggling with our forward bookings and what to do with them – there were a lot of Maldives bookings for Christmas coming into 'balance due' time."