Agents have told TTG that while the updated advice, which no longer advises against all but essential travel to a number of Middle East destinations, has transformed the outlook for many pre-existing forward bookings, the region had challenges to overcome before it could be properly considered fully back on the UK tourism map.
Sandra Mutter, owner of Dorridge-based Andara Travel, said: "It's a game-changer. We were struggling with our forward bookings and what to do with them – there were a lot of Maldives bookings for Christmas coming into 'balance due' time."