Graham will look after the river cruise and touring specialist's agent partners in northern England and Scotland

APT said the appointment underlined its ongoing investment in the UK market "following several years of strong growth".

The group is also recruiting for a Business Development Manager to manage agent relationships in the South.

Brad Bennetts, Head of Sales for APT Luxury and Travelmarvel, said Graham's "extensive experience" in regional sales and travel trade engagement made her a perfect fit for its growing UK sales team.

"Lisa has a proven track record of building trusted partnerships, and I know our agent partners across the North will benefit greatly from her knowledge, energy and support.”

Graham added: "I'm looking forward to meeting our trade partners across the North, understanding their priorities and working together to identify new opportunities for growth.”