Whalley will join Inspire on 9 March from Blue Bay Travel where she has worked since 2009, most recently in a commercial role.
Announcing the appointment, Lisa Henning, chief executive of Inspire Group, said Whalley brought "invaluable" homeworking experience alongside product, marketing and commercial expertise.
"During her career, Alice has worked across every stage of the customer journey, from customer support and operations to commercial strategy," said Henning.
"She truly understands the day-to-day realities of being a homeworker, which involves balancing sales, service, marketing, administration and growth, often all at once."
