Forrai joins G's outside sales team as its newest global purpose specialist; based in the North West, she will support agents across the region, build and strengthen trade partnerships and drive engagement.
G said Forrai was known for her engaging presentations and people-focused approach, and would bring experience building authentic relationships with agents and helping them sell with confidence.
In her new role, she will conduct in-person agency visits, host training sessions and support agents with product knowledge, marketing opportunities and sales strategies, unlocking "growing demand for adventure travel" from agents' clients and driving growth.
She will also be tasked with increasing awareness of G's community tourism initiatives and ensuring agents feel confident selling purpose-driven travel experiences.
“Gloria brings a wealth of experience in managing diverse partner portfolios and a proven track record of driving growth through relationship-building," said G's national sales manager Stu Darnley. "Her infectious enthusiasm for travel and community tourism makes her the perfect fit to help agents grow their adventure touring business."
Forrai added G's purpose was a big draw. "It [G] also has a real impact on people’s lives and the communities it works with," she said. "I wanted to be part of something bigger, something with purpose, and that’s exactly what G Adventures stands for.
"I feel incredibly grateful to be in a role where I can connect with passionate travel agents and share such meaningful and inspiring travel experiences.”
G said Forrai's appointment underlined its ongoing commitment to and investment in agent relationships in the UK, and to building the adventure travel sector.
