The coach tour operator said the decision owed to the “severe impact” of the Covid-19 pandemic, strategic changes in key partner arrangements and a challenging trading environment marked by significantly rising costs.
Gold Crest added that it was “deeply saddened” by the closure and thanked customers, travel agents, suppliers and staff for their long-standing support and "wonderful memories". The company, which was based in Ilkley, Yorkshire, ceased trading on Friday (23 January).
Abta has confirmed it is treating Gold Crest Holidays, which also traded as Advent, Advent Tours and Overseas Dream Weddings, as a “financial failure”.
