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Operators react to Trump's Greenland goal: 'One customer said they were keen to visit before US buys it'

Greenland
Emma Dooney
23 January 2026

UK expedition operators believe President Trump's desire to acquire Greenland for the US is putting the Arctic island on the map, and could boost clients' awareness of it – plus the experiences they can have there.

Greenland, colourful houses and sea

Expedition operators have weighed in on Trump's plans to acquire Greenland  

President Trump has come in for fierce criticism for his stance in recent days, although his rhetoric has softened after what have been described as "productive" talks with Nato over Arctic security.

“Greenland has always been the Arctic area that was more difficult to sell because of lack of awareness – everyone knows it now,” Martin Johnson, director at Polar Routes, told TTG. “It’s helping people discover it.”