Recent comments from Emirates president Sir Tim Clark featured in the Financial Times outline the airline's confidence in continuing operations through the Middle East and its commitment to supporting passengers during disruption. They have promptly reignited an important debate for the travel industry.
The issue is not whether safety should come first. It absolutely should.
The challenge is travellers are increasingly receiving conflicting messages from different parts of the travel ecosystem, leaving them uncertain about the risks they face and confused about who carries responsibility when disruption occurs.
