Marks worked with Dolphin Dynamics for several years while at Baldwins and insisted his new employers's platform delivers "real, measurable efficiency gains which I believe could benefit almost every travel business".

Dolphin Dynamics is currently rolling out a new front-end for its CRM, reservations and back-office functions. It said Marks brings "deep industry knowledge, hands-on experience with the platform and a reputation for straight-talking expertise" to his role.

Marks said: "I’ve worked with Dolphin Dynamics for years and know firsthand their product and service are second to none. The new front end makes their already market defining system even quicker and easier to use."

He added: "I’m proud to represent Dolphin as their Product Ambassador and help bring this innovation to more companies across the industry." 

Chuck Richardson, Dolphin’s managing director, commented: “Having known Nick for many years, I know he tells it like it is. When he saw our newly Dolphin front end and said, ‘this is wicked’, it confirmed we had achieved exactly what we intended. 

"Nick’s industry experience, relationships and long history as a Dolphin customer, make him the perfect ambassador to help spread the word about our breakthrough user interface. He knows what travel businesses need and he’s not afraid to say what works and what doesn’t.”