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Not Just Travel promotes Emma Holliday to newly created Head of Trade role

People moves
Dea Jusufi
10 June 2026

Not Just Travel has promoted Emma Holliday to Head of Trade, placing one of the company's longest-serving team members in charge of its land-based supplier partnerships.

Not Just Travel's Emma Holliday
Not Just Travel

Holliday brings more than 30 years of travel industry experience, including roles at Jet2.com and Thomas Cook

Holliday joined the homeworking group in 2019 as a Corporate Personal Travel Coach, supporting agents with sales, supplier selection and business planning. Most recently Senior Trade Business Development Manager, the newly created role will see her lead relationships with 45 key trade partners and the business's wider supplier network.

Not Just Travel co-founder Steve Witt said Holliday's promotion would help deliver "stronger" commercial opportunities for the company's agent network.