Not Just Travel has launched a new retail strategy that it hopes will encourage homeworkers to jump onto the high street or establish themselves in a garden centre.
NJT Co-founder Steve Witt (left) said the retail environment creates a 'whole different dynamic' compared with homeworking: 'When someone walks into a shop, they have already made a decision to talk to you'
The new initiative will enable travel agents to add a physical retail presence to their existing businesses, supported by a dedicated retail team, separate Abta arrangements and co-funded shop branding.
They will also benefit from business development support and additional marketing assistance, while Not Just Travel will contribute towards store signage and branding.
It is part of the agency's efforts to capture a greater share of the UK's £29.4 billion retail market.
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