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'The perfect green consumer doesn't exist', plus four other key takeaways from the 2026 Abta Sustainable Travel conference

Sustainability
Dea Jusufi
26 March 2026

Abta hosted its day-long Sustainable Travel conference at DWF's headquarters in London on Wednesday (25 March), showcasing the latest thinking and practical insights on embedding sustainability across the travel trade. TTG was there to pick out everything agents need to know.

Headshots from Exodus Travels, Carnival UK and King's College London
(Credit: Abta)

Collaboration was the throughline at this year's sustainability conference (Credit: Abta)

The conference attracted leaders from across the sector, including cruise outfits such as Carnival UK and adventure touring specialists like Exodus Travels.

Topics spanned everything from psychologically "deactivated" consumers to the crucial relationship between operators and suppliers.

TTG was on the ground to capture the key trade-focused highlights, learnings and takeaways from the event.