Tamzin Lewis took up her new role with Premier this week, bringing experience from spells with Sandals and Beaches Resorts, and Riviera Travel.

She will work alongside eastern BDM Louisa Smith and Hayley Smith, who looks after the south and Scotland, to grow Premier's business with the trade and in the regions.

Lewis has been in the industry for more than 20 years; Premier said she had "a proven track record" across business development, training and managing relationships.

Premier added that in her previous roles, she has delivered trade training, hosted overseas fams and forged strong partnerships that have driven regional sales growth.

In addition, Lewis has a background in coaching, team building and wellbeing advocacy, bringing HR and people development experience thanks to her CIPD Level 5 qualification in human resource management.

Debbie Goffin, Premier's sales and marketing director, said: "Her depth of experience, people-first approach and enthusiasm for the travel industry make her a fantastic addition to our business development team.

"We’re confident she will play a key role in strengthening our relationships across the west region."

Lewis added: "I’m really excited to get out and about and start meeting the agents. Building those face-to-face relationships is something I’ve always loved, and I can’t wait to share all that Premier has to offer with our trade partners."