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Travel's next big transformation, and nine other takeaways from the 2025 Abta Convention

ABTA conference
James Chapple
10 October 2025

Is cost or climate change driving shoulder season demand? What is social commerce? And will things actually get any better when Donald Trump completes his second term? Here are TTG's key takeaways from the 2025 Abta Convention.

Calvia hosted the 2025 Abta Travel Convention
(Credit: Arif Gardner / AG Studios / Abta)

Calvia hosted the 2025 Abta Travel Convention, bringing some unique local and tradition culture to proceedings (Credit: Arif Gardner / AG Studios / Abta)

You could be forgiven for thinking that trying to set the agenda for the year ahead around "reasons to be cheerful" would be anything but a foolhardy endeavour.

Reasons for cheer, in case you hadn't noticed, have been in short supply of late, with national and international economies in turmoil, and global geopolitics at its most fragile for a generation.

But Abta Convention speakers and delegates alike rose to the challenge in Calvia this week, sharing thoughtful insight into their own challenges and those of their businesses, leveraging thousands of years of shared industry experience.