Addressing the Abta Convention in Majorca on Tuesday (7 September), Jet2holidays chief executive Steve Heapy told delegates that while there had been "some shift" into shoulder periods, it was unclear whether this was being influenced by climate or cost – noting the shoulder seasons tend to be cheaper.
Speaking during the same panel, Tui UK and Ireland managing director Neil Swanson said the operator wasn't seeing significant change in booking habits at the moment, stressing the most common shift was families moving their holiday plans into the half-term periods flanking the summer.
