Just over a third (34%) of travellers used a travel professional (agent or operator) to book their holidays in the past 12 months, down from 38% a year earlier.
The figures were revealed in Abta's latest Holiday Habits report, which was issued on Tuesday (7 October). Abta said the figures for booking with a travel professional had been "fairly consistent" over a five-year period. Chief executive Mark Tanzer said agents "continue to be seen as trusted advisors".
Of those who did use a travel professional over the past year, 41% said they felt more confident booking through them, up from 36% in 2024.
