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'We want Intrepid Travel to be a household name – agents will play a big part in that'

Intrepid Travel
James Chapple
7 October 2025

Jo Reeve, Intrepid Travel general manager UK and Ireland, tells James Chapple why UK and Irish agents have a big part to play in its growth ambitions.

Intrepid Travel general manager UK and Ireland, Jo Reeve
(Credit: Intrepid Travel)

Jo Reeve was named as Intrepid Travel's new general manager UK and Ireland in April (Credit: Intrepid Travel)

Early in my chat with Jo Reeve, it quickly becomes evident agents can rest assured Intrepid Travel's new UK and Ireland lead has their backs – and they have her ear.

Reeve is the latest industry leader to have come up through the trade and clearly respects its vitality, although her journey to the top differs from some of her peers.

Her early travel experiences were modest; her parents worked hard to take the family – including Reeve and her brother – away to the Norfolk coast or northern France.