Reeve, who joined Intrepid more than 12 years ago following a career in TV and media, takes up her new role with immediate effect.
She has held various roles with Intrepid, including leading its tailor-made and private group touring divisions before going on to take a leading role overseeing the operator’s trade relationships and activity as head of trade.
She steps up to the top job in the UK and Ireland from her post as head of partnerships, with responsibility for business development and growing B2B partnerships.