Specialist Holidays Group (SHG) is creating a dedicated trade bookings team focused solely on helping agents deliver sales.
Jorge Quibell, Head of Trade Partnerships at SHG, confirmed bookings via the trade are 57% up year on year
The move comes alongside other trade initiatives including the development of a new trade booking portal and a loyalty programme for agents. The operator said the initiatives are designed to make it easier for agents to work with the business as it continues to invest in its trade partnerships.
These initiatives follow a 57% year-on-year increase in trade bookings in June, with SHG recruiting Personal Travel Planners for its Horsham and Chester offices as demand grows.
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