Stuart began his career in 1998 at the age of 20 when he took over Key Resorts Ltd – a two-person operation which specialised in Florida hotel bookings for UK travel agents. At the time, the business was facing closure, with annual sales of approximately £250,000.
By 2001, the business had expanded into UK and European hotel contracting and launched its first online booking platform before rebranding as getabed in 2005.