Speaking to TTG during the 2026 Aito "famference" in Saas Fe, Switzerland, Sumners said operators' often close and long-standing on-the-ground relationships put them in the strongest position to advise agents and their clients as conflict and political developments continue to affect parts of the region.
'They know exactly what's going on': Aito chief urges agents to turn to operators for knowledge and advice at times of crisis
Interview
Dea Jusufi
22 June 2026
Aito Executive Director Martyn Sumners has urged travel agents to rely on tour operators for advice during times of crisis, such as the conflict in the Middle East, arguing suppliers remain "the best source of knowledge".
Aito
Martyn Sumners, Aito's Executive Director (right) pictured with UK & Ireland Director for Switzerland Tourism, Alex Herrmann
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