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Travel agents predict unusually 'busy' summer lates market to continue into autumn

Agents
Dea Jusufi
31 July 2026

Travel agents have reported an "unexpected" surge in July trading following a slower-than-normal spring, with some customers so desperate to travel this summer they are looking to book just 24 hours before departure. 

Kusadasi city aerial panoramic view in Aydin Province, Turkey
iStock/saiko3p

Although confidence has improved, agents said the Middle East continues to influence destination choices with virtually 'no demand' for UAE holidays

Agents told TTG that bookings accelerated during July after a cautious March and April, with many also reporting continued demand for long-haul holidays and cruise bookings for 2027 and beyond.

Joanne Martin, owner of four-branch Scottish agency Love To Travel, said: "We're seeing a very strong lates market. I've never seen it so busy before."

Craig Travel Director Andy Nelson said his six branches were trading ahead of last year, with bookings, passenger numbers, average spend and commission all increasing after a subdued spring.