Cunningham will lead the group's contact centre sales operations across Horsham, Belfast and Dublin, including responsibility for the newly created dedicated trade reservations team.
Bringing more than 20 years' experience in the travel sector, Cunningham joins from Travelbag, where she most recently held the role of Divisional Sales Manager, leading a team of 38 across retail stores and contact centre operations.
Her background in leisure travel sales, customer service and operational delivery will support SHG's continued focus on strengthening its reservation teams and enhancing support for both customers and trade partners.
