Cardiff-headquartered Inspiretec, founded by serial travel tech entrepreneur Simon Powell, has for more than 25 years been helping businesses manage content, customer data and sales processes.
It also offers a self-service portal, quotation tools and white-label service. Inspiretec said joining Majorca-based Juniper would enhance existing connectivity capabilities by leveraging existing functionality developed by other Juniper partners.
"Today marks the beginning of an exciting new chapter in the Inspiretec story," said Inspiretec founder and chief executive Powell.
"I’m immensely proud Inspiretec is now part of the Juniper Group — an organisation that truly understands travel technology. This partnership allows us to further enhance our platform by integrating additional products and services from across the group.
"What matters most to me is ensuring the long-term provision of exceptional service and support to our clients, both current and future. I’m delighted to continue working with our amazing clients alongside my dedicated team, who remain unchanged and as committed as ever to delivering outstanding results."
Jaime Sastre, Juniper Group chief executive, added: “Inspiretec is a highly respected technology partner for travel businesses, the company is based in the UK and operates across 12 countries.
"Having known the company and its leadership team for many years, I have great confidence in the value and expertise they bring to the group, particularly through their innovative, customer-centric reservation and relationship management solutions.
"I am also excited to see Inspiretec’s customers gain access to the market-leading products and capabilities oJered by other Juniper Group companies, which together will further enhance and enrich their end-to-end travel distribution experience."