Speakers over the course of the four-day online training event for travel agents include Kate Kenward, CEO at Visit The USA, and Guy Novik, founder of trade-only operator USAirtours.
Floridian favourites such as Orlando, Fort Myers and the Space Coast will be joined by Missouri and California’s Greater Palm Springs.
The free, four-day event will open with an in-depth panel discussion on the USA’s current tourism landscape, looking at trends, market insight and sales advice for agents. There will also be a themed masterclasses on twin-centre holidays and engaging destination training sessions.
“There's no hiding behind the fact 2025 has been a challenging year for selling holidays to the USA,” said Madeleine Barber, head of partner content at TTG Media. “But that's exactly why we wanted to team up with destinations to bring agents this training ahead of 2026 – to excite them about upcoming selling opportunities and help them prepare for any challenges they're likely to face.”
The festival is designed for travel agents both new to selling the USA, as well as more experienced sellers wanting to stay on top of the latest news and trends. Agent attendees will have the opportunity to ask questions during live Q&As and win prizes including goody bags and an e-gift card.
Agents can see the full programme and register to attend TTG USA Fest at ttgmedia.com/event/usa-fest.
