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Tui claims bookings boost after UK heatwave gives Brits 'taste for more' summer sun

Operators
James Chapple
1 June 2026

Tui has claimed the late May heatwave, which saw temperatures in the UK hit 35C, inspired a surge in bookings after giving Brits a "taste for more" summer sun.

People board a Tui aircraft
iStock / Ceri Breeze

Tui claims the heatwave has driven a spike in bookings

The operator said the recent spell of warm weather had encouraged more people to book summer getaways, most notably last-minute June trips – particularly "last-minute, short, sunny getaways" – and school holiday departures.

Sales for June are up by 20% year-on-year, said Tui UK and Ireland; Spain's islands have seen the strongest demand, with bookings for the Balearics up 60% year-on-year during the heatwave period, and the Canaries by 50% year-on-year.

And while seven-night holidays remain the most popular, demand for four-night breaks saw the largest week-on-week increase, rising by 40%.