Peter, tell us a bit more about yourself, your route into the industry and your career, and what wisdom you'll be sharing at the conference.
I joined Tui more than 30 years ago as a destination rep, and my career has taken me from Sweden to Portugal, Israel, Kenya, India, Greece, the USA and now Spain, where Tui Musement is headquartered.
I have worked across frontline service, operations, product, purchasing, digital and HR, before becoming Chief Executive of Tui Musement, Tui Group's tours and activities business.
