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UK and Ireland's new top agent shares the secrets to her success, including a £45 marketing hack worth £100,000

Agents
Rob Gill
1 October 2025

Designer Travel's Emma Parry-Thorpe picked up Home-based Agent of the Year and UK and Ireland Agent of the Year at the Travel Industry Awards 2025. She talks Rob Gill through the secrets of her success.

Emma Parry-Thorpe was named UK and Ireland Agent of the Year at the Travel Industry Awards 2025
(Credit: Steve Dunlop / TTG)

Emma Parry-Thorpe was named UK and Ireland Agent of the Year at the Travel Industry Awards 2025 (Credit: Steve Dunlop / TTG)

Emma Parry-Thorpe freely admits she "puts a lot of pressure” on herself, but when 95% of your business comes from personal recommendations, you can be fairly certain you're doing plenty of things right.

It is this kind of commitment to her business and clients that helped the Designer Travel agent to an impressive double at last week's Travel Industry Awards where she scooped Home-based Agent of the Year, and later, UK and Ireland Agent of the Year.