Virgin Atlantic has been drawn into the Competition and Markets Authority's (CMA) drip pricing probe over how it prices its package holidays.
Virgin Atlantic has been drawn into the CMA's drip pricing investigation
The CMA on Wednesday (19 August) confirmed it had launched three new consumer protection investigations amid concerns customers were not being shown total prices upfront.
Besides Virgin Atlantic, the CMA is investigating Trainline and RED Driving School as part of what it described as "a wider clampdown on misleading pricing practices".
Last year, the CMA launched eight formal investigations and issued more than 100 letters outlining concerns about unfair pricing practices.
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
