Visit Iceland (S5-400) will share updates from several Icelandic travel partners, including Reykjaboo Hot Springs, a hot spring and wellness retreat which opened in September in Hverageroi, 30 minutes’ drive from Reykjavik. It features natural hot springs, a Nordic bathhouse and event saunas, and is available to book via tour operator Icelandia.

In North Iceland, the geothermal baths formerly known as Myvatn Nature Baths has been rebranded as The Earth Lagoon Myvatn, following a major expansion which introduced new lagoon sections and entry tiers.

The oceanside geothermal spa and bathing experience Sky Lagoon in Karsnes Harbour near Reykjavik has also released a new bundle for couples, combining its lagoon experience, multi-step ritual and a tasting platter.

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Guests at the Visit Iceland stand will also discover new accommodation options, including Skaftafell Lodges, which offers 13 new private lodges at the entrance to Vatnajökull National Park in South Iceland, available through Arctic Adventures. In Akureyri, The Forest Lagoon Spa is currently constructing a 120-room luxury hotel next to its geothermal lagoon.

Enhancements have also been made to the 4D Volcano Express immersive exhibition and cinematic attraction at Harpa Concert Hall in Reykjavik, which now includes a 30-minute interactive pre-show.

Several operators and DMCs have unveiled new packages and tools for trade partners, including Iceland Travel (S5-400), which is developing its product and itineraries in the north, and unveiling new wellness-seeker multi-spa bundles and four-day guided nature and wellness short breaks.

Hey Iceland has expanded its Marketplace trade booking tool to include customised, year-round self-drive routes, while Arctic Adventures now offers a new three-day Westfjords tour, a 5.5-hour Glacier Beyond Hike, Chinese-language B2B services, and Happy Campers rentals.